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Altruistic corporate social responsibility
Altruistic corporate social responsibility is a form of corporate social responsibility (CSR) that goes beyond ethical behavior to voluntarily donate time and/or money towards certain groups of stakeholders, even if the time or money commitment sacrifices part of the business profitability. Altruistic CSR can be viewed as unethical from a business standpoint because it encourages Utilitarianism, a form of philanthropy in which "ethical actions result in the greatest good for the greatest number," as well as going against the theory of Deontology. ^ a b Lantos, Geoffrey P.; Cooke, Simon (1 May 2003). "Corporate Socialism Unethically Masquerades as "CSR": The Difference between Being Ethical, Altruistic, and Strategic in Business". Strategic Direction 19 (6): 31–35. doi:10.1108/02580540310472135.
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