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Adidas
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adidas
Type
Aktiengesellschaft
Traded as
FWB: ADS, OTCQX: ADDYY
Industry
Apparel, accessories
Founded
1924 as Gebrüder Dassler Schuhfabrik
(registered in 1949)
Founder(s)
Adolf Dassler
Headquarters
Herzogenaurach, Germany
Area served
Worldwide
Key people
Igor Landau (Chairman)
Herbert Hainer (CEO)
Products
Footwear, sportswear, sports equipment, toiletries
Revenue
€34.488 billion (2012)
Operating income
€1.011 billion (2012)
Profit
€20 billion (2012)
Total assets
€11.65 billion (2012)
Total equity
€5.304 billion (2012)
Employees
46,306 (2012)
Website
www.adidas-group.com
An Adidas shop in Bonifacio Global City, Metro Manila, Philippines.
adidas AG (German pronunciation: ) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world.Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €34.48 billion.
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